Marketing · Market research · Supplier sourcing

Every decision starts with a thesis. We test it.

Thesis provides marketing, market research and supplier sourcing consultancy services. We help businesses across Europe understand their market, check their assumptions against real evidence, find the right suppliers, and turn what they learn into marketing that works.

Discuss a project Our services

Question

Is there demand for our product in a new market?

Evidence

Awareness34%

Interest58%

Price fit41%

RecommendationEnter with a mid-price offer and invest first in awareness.

Illustrative example · not client data

About Thesis

A consultancy for decisions, not for reports that sit on a shelf.

Thesis Ltd is a consultancy based in Gotse Delchev, in south-west Bulgaria, close to the Greek border. From here we work with clients across Europe on marketing, market research and supplier sourcing.

“We start every project by writing down what the client already believes. Then we find out if it is true.”

Evidence before opinion

Recommendations are tied to data you can see, with sources listed.

Plain language

Findings written for the people who make the decision, not for other researchers.

Independent view

We are not paid by suppliers or media owners, so our advice stays on your side.

Practical scope

Projects sized to the decision at hand, with a fixed price and clear timeline.

Services

Research that answers the question. Marketing that acts on it.

Three consultancy services under one roof, so the people who study your market are the same people who help you supply it and reach it.

Market research

Clear, decision-ready answers about your market, your customers and your competitors.

Market analysis & sizingHow big the market is, how it is changing, and where the opportunity sits.
Customer researchSurveys and interviews to learn what buyers want, value and will pay.
Competitor analysisWho you are up against, how they price and position, and where the gaps are.
Market entry studiesRegulation, channels and partners for entering a new country or segment.
Pricing researchWhat customers expect to pay, and how your prices compare.

ii.

Marketing

Strategy and execution built on what the research shows, not on guesswork.

Marketing strategyPositioning, target audiences, messaging and a practical plan with a budget.
Brand developmentName, identity and tone of voice for new or growing brands.
Digital & social mediaContent, channel management and community for the platforms your buyers use.
Paid campaignsSearch and social advertising, set up, run and measured.
Reporting & analyticsMonthly reports that show what is working and what to change.

iii.

Supplier sourcing consultancy

Support for businesses looking for reliable suppliers and manufacturers, with an independent view before you commit.

Supplier identificationFinding suppliers and manufacturers that match your requirements.
Supplier assessmentComparing capability, certifications, references and terms.
Quotation comparisonSide-by-side review of offers, lead times and delivery terms.

Sectors we work in

Consumer goods & retail
Food & beverage
Fashion & textiles
Electronics & home appliances
Health & beauty
Furniture & home
Packaging
Renewable energy
Technology & software

Method

From question to action.

Every project follows the same five steps, whether it is a two-week competitor scan or a full market entry plan.

Question
We agree the business decision the work must support.
Thesis
We write down what you believe today, so it can be tested.
Evidence
Desk research, surveys, interviews and data analysis.
Insight
What the evidence says, in plain language, with the numbers behind it.
Action
A clear recommendation and, if you want, the marketing to deliver it.

Research toolkit

The right method for each question.

We combine methods so that numbers and real voices support each other.

Quantitative

Desk research

Industry reports, official statistics, trade data and company filings, checked and summarised.

Quantitative

Online surveys

Questionnaires designed, translated and run with consumer or business audiences.

Qualitative

In-depth interviews

One-to-one conversations with customers, buyers, distributors and industry experts.

Qualitative

Focus groups

Moderated group sessions to test ideas, products, packaging and messages.

Field

Store & channel checks

Visits and mystery shopping to see how products are sold, priced and displayed.

Analysis

Data analysis

Sales, web and social data analysed to find trends, segments and opportunities.

Supplier sourcing

Find suppliers you can rely on.

An independent consultancy service for businesses looking for new suppliers, or checking the ones they have. You decide and buy directly; we make sure you decide with the full picture.

Brief
Your product, quality standards, volumes, budget and timing.
Longlist
We search for suppliers that could meet the brief.
Assessment
We check capability, certifications, references and terms.
Shortlist
A comparison of the best options, with a recommendation.

Company registration and history

Quality certificates

Production capacity

Samples and references

Prices, lead times and terms

After-sales support

Deliverables

What you receive.

Each research project ends with a written report and a presentation call. Reports are in English, with other European languages on request.

MARKET RESEARCH REPORTTypical contents

Executive summary & recommendation2 pp
Market overview, size and trendsdata
Customer findingssurvey · interviews
Competitor landscapepricing · positioning
Sales channels & pricingoptions
Risks and open questions—
Next steps & marketing planoptional
Appendix: sources and methodfull list

Working with us

Built for European businesses.

Small and mid-sized companies

Businesses that need the quality of a large agency without its overhead.

Companies entering new markets

Firms expanding into Bulgaria, the Balkans or other European countries.

Brands that want to grow

Teams that need a clear plan and steady execution of their marketing.

One-off

Research project

A defined question, a fixed scope and price, and a final report.

Ongoing

Marketing retainer

Monthly marketing management with regular reporting and planning.

Combined

Research + launch

Research first, then the strategy and campaigns to act on it.

Markets

Local knowledge, European reach.

Our base in south-west Bulgaria puts us between the Balkans and the rest of the European Union. We research and market in the countries our clients sell to.

Working languages: English, Bulgarian and Greek. Other languages through trusted partners.

BulgariaHome market

GreeceNeighbouring market

RomaniaBalkans

North Macedonia & SerbiaBalkans

CyprusEuropean Union

Rest of the EUProject by project

Typical projects

The kinds of questions we answer.

Examples of the projects we take on, to show how a brief turns into results.

3–4 weeks

Market entry study

Question: Should we launch in a new country, and how?
Approach: Market sizing, competitor scan, buyer interviews.
Output: Go / no-go recommendation and entry plan.

2–3 weeks

Customer survey

Question: What do our customers value, and what would make them switch?
Approach: Online survey plus a few follow-up interviews.
Output: Customer segments and priorities.

2–4 weeks

Supplier search

Question: Where can we buy this product at the right quality and price?
Approach: Longlist, assessment and quotation comparison.
Output: Shortlist of suppliers with a recommendation.

Ongoing

Brand launch campaign

Question: How do we introduce our brand to a new audience?
Approach: Positioning, content plan, social and paid campaigns.
Output: Live campaign with monthly reporting.

FAQ

Common questions.

Which countries do you work in?

We are based in Bulgaria and work with clients across Europe, remotely and on site when a project needs it.

How long does a research project take?

A focused study usually takes two to four weeks. Larger projects with surveys in several countries take longer and are planned in stages.

How is pricing set?

Research projects have a fixed price agreed in writing before work starts. Marketing retainers are billed monthly.

Is our information kept confidential?

Yes. Client information and findings are confidential, and we sign an NDA on request. Reports belong to the client.

Do you buy or resell products for clients?

No. Supplier sourcing is a consultancy service. We research and assess suppliers; the client chooses and contracts with the supplier directly.

Can you run surveys in several languages?

Yes. We prepare questionnaires in English, Bulgarian and Greek, and work with translators for other languages.

Can we start with a small project?

Yes. Many clients start with a short competitor scan or a single survey, then decide on next steps.

Contact

What would you like to know?

Tell us the decision you are facing. We reply within one business day.

CompanyThesis Ltd

Addressul. Todor Aleksandrov 38
2900 Gotse Delchev
Bulgaria

Emailthesis.ltd@mail.com